Red Stripe

Global Packaging Design

I was tasked with creating a global look and feel for all Red Stripe packaging. Once that was determined, I developed Branding & Packaging Guidelines along with a Creative Kit that would be shared with all international groups to further develop packaging and collateral elements as needed.

Client / 

Diageo

 

Role / 

Art Direction

 

Agency / 

Colangelo

 

Year / 

2016

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